By 2022 80% of Content Consumed on the Internet by African Buyers is Video-Based.

For businesses like yours, this is a big deal. Research shows that video is the most trusted resource for African consumers at each stage in the buying process.
52% of marketing professionals in Africa  name video as the type of content with the best ROI. (Adobe, 2015)
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP, 2017)
Marketers who use video grow revenue 49% faster than marketers who don’t. (Wordstream, 2018)
Video on a landing page can increase conversions by 80% or more. (Visually, 2016)

Video Is a Win for Both Marketing & Sales

Video is powerful. It will build trust and captivate your audience more than any other type of content. Not only that, the strategic use of video during your sales process will compel people to take action and shorten your sales cycle.

And Yet, Businesses Still Resist Video

Even though there is tons of data out there that shows how powerful video can be in driving engagement and revenue growth, marketing and sales teams are still afraid to embrace it for a lot of reasons.
Afraid to Be on Camera
Lack of Confidence
Equipment Cost
Lack of Team Buy-in
Resistance from Sales
No Production Experience
No Video Editing Expertise
Quality Concerns
How Much Time It Takes
“As businesses, we must see ourselves as media companies, whether we like it or not. Therefore, the time to embrace video is now.”
Alinde Brenda
Markeing Masters & Head of Growth Lead Soko

At LeadSoko, We Make Creating Video Ridiculously Easy

To empower you to create the remarkable, captivating video content you need, we’ll teach you:

How to Be Comfortable on Camera (&
Behind It!

The key to success with video marketing for businesses is being able to project confidence and inspire trust on camera. We’ll teach you the secrets to becoming a video marketing star and how to help others on your team do the same.

How Different Video Types Impact Your Bottom Line

Different types of marketing and sales videos will move the needle for your business in different ways. We’ll teach you the strategic characteristics of each kind, as well as when to choose them, based on your goals.

The Magic Formula of Videos That Rank & Close Deals

We’ll show you how to create videos that educate, entertain, and build trust with your ideal customers. Not only will this ensure your videos get found, you’ll also shorten your sales cycle, meaning you’ll close deals faster.

How LeadSoko Can Help Get Ahead with Video

Video Marketing Workshops

With an onsite one- or two-day video marketing workshop from LeadSoko, we’ll help you master video production, video marketing strategy, and on-camera performance. Based on our analysis and your feedback, your workshop will be tailored to your processes, level of expertise, and overall goal with video

Video Production Services

You have a need for remarkable video content, but no in-house talent to get it done. You’re not alone. Our talented video team can produce professional, high-quality videos that will make your team look like rockstars and deliver results for your business.

Ready to Learn More?

Let's talk about how we can generate customers for your business.
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Online Lead Generation For African Businesses

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Kampala Uganda
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