“WE NEED HELP GETTING STARTED WITH PAID MEDIA & CREATING OUR FIRST PAID AD CAMPAIGNS”

Taking the plunge with paid media for the first time is exciting, but it can also be complex and intimidating. How should you be setting up your accounts? What are the best practices you need to know to immediately make the most of your budget? And what are the costly rookie mistakes you need to avoid?

“WE’VE BEEN DOING PAID MEDIA FOR AWHILE, BUT WE’RE NOT SEEING THE RESULTS WE WANT”

There are a lot of reasons why paid media campaigns fail to bring in results, and why the “tried-and-true” strategies of yesterday don’t work today. But how do you stay on top of trends when platforms are always changing? And how do you take your paid efforts to the next level when you don’t have the capacity?

Google Ads is the single-most popular (and lucrative) paid media advertising platform in the world. But creating scalable, revenue-generating Google Ads campaigns is as much of an art as it is a science.

LinkedIn is a paid advertising “must” for B2B organizations. It’s the largest social network where highly-motivated professionals and decision-makers are actively trying to invest in themselves… and their businesses.

A strategic, full-funnel approach to Facebook Ads can generate thousands in revenue. Still, most marketing teams continue to approach advertising on the social network as a channel for one-off promotions.

Instagram is a paid media paradise for companies -- especially those in the e-commerce sector. (In fact, one of our clients made 20% of their revenue for an entire month from a single Instagram story ad.)

YouTube is the second largest search engine on the planet, with almost 2 billion monthly users. What you may not realize, however, is that advertising on YouTube is often less competitive and more cost effective.

We begin with a comprehensive audit of your current paid activity to-date, while also developing a deep understanding of your current paid media goals and challenges. From there, we discuss what has been working, what hasn’t, and what needs to change.

Next, we get to work on finding initial opportunities and creating your first campaigns. If you’re new to the paid media space, we will also work closely with you at this stage to set up your accounts, and develop a strategy based on your budget and goals.

With your goals as our “North Star,” we will continually optimize your campaigns, as needed. This can include monitoring and adjusting your bid strategies, refining ad copy and messaging, and more. You will also have access to real-time reporting at any time.