Growing a small business can be tough, tiring, and costly work.
And many small businesses fail in just a few short years.
Finding a way to make your business succeed can be tricky.
There’s competition for every subset and every niche imaginable. There’s even competition for niches within a niche.
So how are you supposed to grow a business?
With growth hacks, of course!
Growth hacks are unconventional tactics used by companies to achieve explosive growth in a short amount of time.
Many assume that since they worked for big companies like Facebook and Dropbox, so they’ll absolutely work for them, too!
Except, not exactly!!
Sure, the growth-hacking industry has exploded so much that there are even job titles based on it.
But while growth hacking has worked for some, I think it’s a bit of a curse for others.
People often perceive it as a one-stop-shop.
A get-rich-quick scheme if you will. It’s like seeing those billboards that say, “Make $100,000 a day from your bed.”
They’re not all that reliable, and they tend to have a bit of a scammy feel.
And to successfully growth hack a business by 10x, you need incredibly diverse systems in place and tons of cash flow to make it happen (like Facebook).
If we’re realistic, that’s not always possible for a small business.
But you still need to grow your business fast.
You need that 10x growth to take your business to the next level.
Thankfully, there are a few ways to do that without using growth hacks.
It’s no secret that I’m a huge fan of Data & Data Analysis.
There are a couple of great free tools out there that can give you super-valuable information to help you accelerate your business growth my favorite being Google Analytics (GA). It’s not just me, though. Marketing experts all over the world love it too.
But, I have to admit, Google analytics can be useless to you as a glass hammer if you have not been trained to analyze data and
Unless you’ve been using GA for a long time, you might be asking yourself the same question that I was asking in those early days: “What exactly should I be looking at?”
You don’t want to go down a rabbit hole that turns out to be a waste of time. You need the valuable stuff, you need actionable data that steer your marketing and sales team to real growth.